Conquer Your Local Machinery Market—Guaranteed

Introducing the Machinery Market Dominator Package

Boost your local visibility, drive more qualified leads, and multiply your equipment sales and rentals with a heavy machinery marketing solution proven to outpace the competition.

Why This Works: A Proven Approach

Struggling to appear in local searches? Lagging sales, rentals, or brand awareness?

Our battle-tested, all-in-one program launches your digital footprint and marketplace presence—fast. See how Conserv Machinery became South Central Kentucky’s go-to dealer, rocketing from under 10 to 37+ monthly leads and quadrupling website traffic in less than 9 months.

Here’s What You Get

Deliverable

Mobile-Responsive Website

Inventory Integration

SEO & Content Marketing

Marketplace Listings

Biweekly Progress Calls

Reporting & Dashboard

Benefit

Custom-branded, search-optimized, built to boost trust

Sales/rental listings, easy self-updates, trade/sell forms

Weekly keyword content, Google Business optimization

Facebook Marketplace posts to generate more local inquiries

20-min Zooms keep you informed and in control

Track rankings, traffic, leads—clear ROI every step

See the Results

ConservMachinery.com Before and After:

Metric

Monthly Organic Traffic

Ranking Keywords

Keywords in Top 3 Positions

Monthly Website Leads

Before (Q4 2024)

61

~105

4-5

<10

After (July 2025)

335

456

>40

37+

Change

+449%

+334%

8x up

+270%

“No fluff. No headaches. We’re seeing a lot of increased sales because of it. Honestly, I could not be happier.”

—Trey Miller, Owner, Conserv Machinery

The Complete Roadmap

Period

Week 1–4

Month 2

Month 3

Month 4

Your Focus

Website build, branding, on-site SEO

Content ramp-up, Google Business updates

Marketplace push, backlink-building, optimization

Ranking push, performance review

Biweekly calls guide you every step—review results, refine strategy, and get direct answers to your questions.

Unmatched Guarantee

We don’t stop until you win:

I will continue working for you free until you’re either (a) ranking on Google’s first page for our agreed keywords (“heavy equipment for sale [city]”), or (b) getting at least 10 more qualified leads per month.

No limits, no excuses—just results.

Transparent Tracking

Weekly ranking reports

(Google organic &

Map Pack)

Monthly dashboards:

traffic, conversions, leads

Full-call, form, and

email tracking—see real ROI

Custom reports before every check-in call

Turnkey. Fast. Zero Long-Term Commitment.

Investment:

  • $5,500 one-time (site, SEO, integration, launch)

  • $1,500/mo for 3 months (active SEO, content, reporting)

What We Need From You

  • Brand/logo, equipment photos, business info, and inventory within 10 days

  • Access to website, domain, analytics, and Facebook page

  • Prompt responses for content approvals and info requests

  • Participation in scheduled check-ins

Case Study Overview

Conserv Machinery

Overview

Industry: Construction Equipment Sales, Rentals, Attachments, & Repairs

Location: South Central Kentucky, Nashville TN, and surrounding areas

Focus: Become the region’s go-to heavy machinery and equipment resource, across sales, rentals, repairs, and attachments.

Challenge

  • Low initial website traffic & thin keyword coverage

  • Lagging brand visibility in a competitive local market (multiple entrenched dealers)

  • Unoptimized, static inventory listings with minimal organic search discovery

  • Limited digital presence for high-margin services like repairs and attachments

  • Existing Facebook and Google ad spend was producing few cost-effective leads

Strategy & Implementation

1. Full Website Revamp

  • Launched a new, mobile-optimized website with product-driven navigation and clean, compelling branding

  • Integrated real-time inventory for sales, rentals, and attachments; deployed user-friendly CMS for client updates

  • Enhanced location and equipment category structure for maximum keyword indexation

  • Kept “sold” equipment pages live and marked as ‘Sold’ to capture search and future buyer interest

2. Aggressive SEO Campaign

Keyword Audit: 456+ tracked terms across key verticals (heavy equipment, rentals, attachments, repairs, locations)

On-Page SEO:

  • Revamped title tags, meta descriptions, H1/H2 tags for all main/SEO pages

  • Added internal links between blog, category, and location pages

Rapid Page Expansion:

  • 80+ keyword-targeted equipment/location pages (“Bobcat in Nashville,” “Compact Track Loader in Bowling Green,” etc.)

  • 80+ repair-specific SEO pages (“CTL repairs in Louisville,” “Wheel Skid Steers repairs in Clarksville,” etc.)

  • Attachments pages and e-commerce store with detailed specs, features, warranty, and USA-made proof

News/blog section scaled to 28+ high-value posts—industry tips, equipment guides, buyer/renter decision content

3. Multi-Channel Lead Generation

Google Ads:

  • Campaign split between high-intent “buy/rent [equipment] [city]” keywords

  • Result: Cost per lead reduced to $50; 13 direct conversions in one reporting period

Facebook & Marketplace:

  • Weekly Facebook Marketplace listings for both equipment and attachments

  • Boosted posts and A/B tested ads (English & Spanish, different creative for sales vs. rentals)

  • Facebook Messenger leads direct to CRM with auto-notifications

Cold Email Campaigns:

  • Targeted contractors in Kentucky and Tennessee

  • Automated 3-step follow-up: “No long contracts, just reliable gear,” CTA to lock in rentals

4. Tracking & Reporting

  • Site performance tracked via Google Analytics, Search Console, and a dedicated CRM

  • Monthly reports on keyword rankings, organic traffic, lead volume, site changes

  • Ongoing form and call tracking to attribute leads to the right channel

Results

Metric

Monthly Organic Traffic

Ranking Keywords

Keywords in Top 3 Positions

Facebook/Google CPL

Direct Website Leads (30 days)

Before (Q4 2024)

61

~105

4-5

$50+

<10

After (July 2025)

335

456

>40

$22-$50

37+

Change

+449%

+334%

8x growth

Improved

270%+ increase

  • Doubled website traffic twice in under 9 months

  • Indexed and ranking for hundreds of high-purchase intent keywords across multiple locations and equipment types

  • Direct attribution of phone, form, and chat leads for rentals, sales, repairs, attachments, and trade-ins

  • Expanded service lines: new e-commerce attachments store, repair services, and consignment tools

Key Innovations

SEO Playbook: Publishing 3-5 new, highly-targeted pages each week; leveraging data aggregators (Foursquare) for high-quality citation backlinks.

Marketplace & FB Integration: Equipment/attachment listings on FB Marketplace and boosted posts for local awareness.

Automated Lead Handling:

GHL and CRM integrations with custom lead routing, tracking, and follow-up tools.

Content that Converts: Transitioned from generic blogs to hyper-local, buyer-intent inventory pages (“Mini Excavator for Sale – Bowling Green”).

E-commerce Launch: Attachments and parts store built on Shopify, integrated with the main site for seamless navigation and checkout.

Lessons & Takeaways

  • Local SEO wins are sustainable: With low keyword difficulty and focused pages, it’s possible to quickly outpace legacy dealers in Google results for both “Bowling Green” and “Nashville” target markets.

  • Service diversification brings new revenue: Rapidly adding repair, consignment, and attachments SEO pages opened untapped segments.

  • Aggressive, ongoing publishing beats bursts: Daily/weekly page and blog releases significantly accelerated keyword discovery and ranking velocity.

  • CRM and form integration is critical: Real-time tracking and follow-up drives higher conversion rates for both digital and call-in leads.

Testimonial

“We needed a website that made it easy for people to buy, sell, and run equipment. William Bremer got it done right. You know, we needed something where our customers could go on. Something easy to find, and fast. There's no fluff, no headaches. We're seeing a lot of increased sales because of it. Honestly, I could not be happier with it, and really glad we went down that path. I appreciate it.

— Trey Miller, Owner, Conerv Machinery

ConservMachinery.com transformed from an under-performing website to the market leader for heavy equipment in south central Kentucky and Tennessee—proof that relentless SEO, targeted content, and digital-first sales can build a regional powerhouse.

Ready to Dominate?

William Bremer

Owner

  • With 4 years experience in SEO and digital marketing.

  • Dedicated to helping businesses achieve online success through effective strategies.

Contact William:

(417) 699-1659

Grab your market before your competitor does—launch your domination plan today.

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